top of page

PRIVACY POLICY

Privacy Statement

This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information, by Dance Central (“Dance Central Online") in connection with the Dance Central Online service.

​

​

Contacting Us

If you have general questions about your account or how to contact customer service for assistance, please email us on support@dancecentralonline.com Your data controller depends on your country of membership and will be listed in your membership or payment confirmation email. For questions specifically about this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact us on support@dancecentralonline.com Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

​

​

Collection of Information

We receive and store information about you such as:

​

  • Information you provide to us:  We collect information you provide to us which includes:

    • your name, email address, address or postal code, payment method(s), and telephone number. In certain countries, we collect a government identification number for purposes such as billing and tax compliance. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;​

    • information when you choose to provide ratings, taste preferences, account settings (including preferences set in the "Account" section of our website), or otherwise provide information to us through our service or elsewhere.

​

  • Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your computer or other internet surfing capable devices you might use to access our service (such as gaming systems, smart TVs, mobile devices, set top boxes, and other streaming media devices). This information includes:

    • your activity on the Dance Central Online service, such as title selections, videos you have watched, and search queries;

    • your interactions with our emails and texts, and in time with our messages through push and online messaging channels;

    • details of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;

    • device IDs or other unique identifiers, including for devices that are Dance Central Online capable on your Wi-Fi network;

    • resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the "Cookies and Internet Advertising" section below for more information);

    • device and software characteristics (such as type and configuration), connection information, statistics on page views, referring source (for example, referral URLs), IP address (which may tell us your general location), browser and standard web server log information;

    • information collected via the use of cookies, web beacons and other technologies, including ad data (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our "Cookies and Internet Advertising" section for more details.)

​

  • Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the Dance Central Online service for distribution to us or provide pre-paid promotions for the Dance Central Online service; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:

    • search queries and commands applicable to Dance Central Online that you make through Partner devices or voice assistant platforms;

    • service activation information such as your email address or other contact information;

    • IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, billing and user interface information, that support user authentication, the Dance Central Online service registration experience, Partner payment processing, and the presentation of Dance Central Online content to you through portions of the Partner user interface.

​

  • Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the data. These sources vary over time, but could include:

    • service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;

    • payment service providers who provide us with payment information, or updates to that information, based on their relationship with you;

    • online and offline data providers, from which we obtain aggregated demographic, interest based and online advertising related data;

    • publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs).

​

​

 

Use of Information

We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to manage member referrals, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:

​

  • Determine your general geographic location, provide localized content, provide you with customized and personalized viewing recommendations for movies and TV shows we think will be of interest to you, determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes), and help us quickly and efficiently respond to inquiries and requests;

​

  • Coordinate with Partners on making the Dance Central Online service available to members and providing information to non members about the availability of the Dance Central Online service, based on the specific relationship you have with the Partner;

​

  • Prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which Dance Central Online signup offers you are eligible);

​

  • Analyze and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery;

​

  • Communicate with you concerning our service so that we can send you news about Dance Central Online, details about new features and content available on Dance Central Online, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the "Your Choices" section of this Privacy Statement to learn how to set or change your communications preferences.

 

​

​

​

Disclosure of Information

We disclose your information for certain purposes and to third parties, as described below:

​

  • Dance Central and its companies: We share your information among the Dance Central family of companies as needed for: data processing and storage; providing you with access to our services; providing customer support; making decisions about service improvements; content development; and for other purposes described in the Use of Information section of this Privacy Statement.

​

  • Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, infrastructure and IT services, to personalize and optimize our service, to process credit card transactions or other payment methods, to provide customer service, to analyze and enhance data (including data about users' interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services (which includes maintaining and improving their services).

​

  • Partners: As described above, you may have a relationship with one or more of our Partners, in which case we may share certain information with them in order to coordinate with them on providing the Dance Central Online service to members and providing information about the availability of the Dance Central Online service. For example, depending on what Partner services you use, we may share information:

    • in order to facilitate Partner pre-paid promotions or collection of payment for the Dance Central Online service for distribution to us;

    • with Partners who operate voice assistant platforms that allow you to interact with our service using voice commands;

    • so that content and features available in the Dance Central Online service can be suggested to you in the Partner’s user interface. For members, these suggestions are part of the Dance Central Online service and may include customized and personalized viewing recommendations.

​

  • Promotional offers: We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.

​

  • Protection of Dance Central and others: Dance Central and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of Dance Central Online, its users or the public, as required or permitted by law.

​

  • Business transfers: In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.

​

 

 

​

Access to Account and Profiles

  • “Remember me” function: For ease of access to your account, you can use the "Remember me on this device" function when you log in to the website. This function uses technology that enables us to provide direct account access and to help administer the Dance Central Online service without requiring reentry of any password or other user identification when your browser revisits the service. 

​

  • Giving others access to your account: If you share or otherwise allow others to have access to your account, they will be able to see videos you have watched, ratings, and account information (including your email address or other information in the "Account" area of our website). Your account will remain signed into your account in such a case unless you later log out of those devices. 

​

​

 

Your Choices

  • Email and Text Messages: If you no longer want to receive certain communications from us via email or text message, simply email us on support@dancecentralonline.com . Alternatively, click the "unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.

​

  • Push Notifications: We may also offer push notifications on certain web browsers. If you agree to receive those notifications and subsequently decide you no longer wish to receive these notifications, you can use your browser’s settings to turn them off.

​

  • WhatsApp: You automatically also allow us to connect your WhatsApp number to our broadcast list and receive our updates. Should you wish to unsubscribe you can use you WhatsApp settings to block them. 

​

  • Interest-Based Ads: Interest-based ads are online ads that are tailored to your likely interests based on your use of various apps and websites across the Internet. If you are using a browser, then cookies and web beacons can be used to collect information to help determine your likely interests. If you are using a mobile device, tablet, or streaming media device that includes a resettable device identifier, then that identifier can be used to help determine your likely interests. For your choices about interest-based ads from Dance Central Online, please see the "Cookies and Internet Advertising" section (below).

​

  • Matched Identifier Communications: Some third party sites and apps allow us to reach our users with online promotions about our titles and services by sending a privacy protective identifier to the third party. A privacy protective identifier means we convert the original information (such as an email address or phone number) into a value to keep the original information from being revealed. The third party compares the privacy protective identifier to identifiers in its database and there will be a match only if you have used the same identifier (such as an email address) with Dance Central Online and the third party. If there is a match, Dance Central Online can then choose whether or not to send a given promotional communication to you on that third party site or app, and can optimize and better measure the effectiveness of online advertising. You can opt out in the “Marketing Communications” by sending us an email on support@dancecentralonline.com

​

  • Your Information and Rights: You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you.

​

You can most easily do this by visiting the "Account" portion of our website, where you have the ability to access and update a broad range of information about your account, including your contact information, your Dance Central Online payment information, and various related information about your account (such as the content you have viewed and rated). You must be signed in to access the "Account" section. You may also request that we delete personal information that we hold about you.

​

To make requests, or if you have a question regarding our privacy practices, please contact us on support@dancecentralonline.com . We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Please also see the "Your Choices" section of this Privacy Statement for additional choices regarding your information.

We may reject requests that are unreasonable or not required by law, including those that would be extremely impractical, could require disproportionate technical effort, or could expose us to operational risks such as free trial fraud. We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Statement. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.

​

  • Security: We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.

​

  • Other Websites, Platforms and Applications: The Dance Central Online service may be provided through and/or utilize features (such as voice controls) operated by third party platforms, or contain links to sites operated by third parties whose policies regarding the handling of information may differ from ours. For example, you may be able to access the Dance Central Online service through platforms such as gaming systems, smart TVs, mobile devices, set top boxes and a number of other Internet connected devices. These websites and platforms have separate and independent privacy or data policies, privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the Dance Central Online service.

​

  • Children: You must be 18 years of age or older to subscribe to the Dance Central Online service. In certain jurisdictions, the age of majority may be older than 18, in which case, you must satisfy that age in order to become a member. While individuals under the age of 18 may utilize the service, they may do so only with the involvement, supervision, and approval of a parent or legal guardian.

​

  • Changes to This Privacy Statement: We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the Dance Central Online service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Statement, you may cancel your use of the Dance Central Online service. To see when this Privacy Statement was last updated, please see the "Last Updated" section below.

​

  • Cookies and Internet Advertising: We and our Service Providers use cookies and other technologies (such as web beacons), as well as resettable device identifiers, for various reasons. We want you to be informed about our use of these technologies, so this section explains the types of technologies we use, what they do, and your choices regarding their use. 

​

  • Cookies and similar technologies, web beacons, and resettable device identifiers: Cookies are small data files that are commonly stored on your device when you browse and use websites and online services. We use other technologies such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, these other technologies may store small amounts of data on your device. Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of web beacons associated with those cookies. 

​

​

If in the future we create a Dance Central Online app on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. Resettable device identifiers (also known as advertising identifiers) are similar to cookies and are found on many mobile devices and tablets (for example, the "Identifier for Advertisers" (or IDFA) on Apple iOS devices and the "Google Advertising ID" on Android devices), and certain streaming media devices. Like cookies, resettable device identifiers are used to make online advertising more relevant and for analytics and optimization purposes.   

​

​

​

Why does Dance Central Online use these technologies?

We use these types of technologies for various reasons, like making it easy to access our services by remembering you when you return; to provide, analyze, understand and enhance the use of our services; to enforce our terms, prevent fraud; to improve site performance, monitor visitor traffic and actions on our site; and to deliver and tailor our marketing or advertising, and to understand interactions with our emails, marketing, and online ads on third party sites.  

To help you better understand how we use cookies and resettable device identifiers, please see the information below:

​

  • Essential cookies: These cookies are strictly necessary to provide our website or online service. For example, we and our Service Providers may use these cookies to authenticate and identify our members when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service. 

​

  • Performance and functionality cookies: These cookies are not essential, but they help us to personalize and enhance your online experience with Dance Central Online. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of the Dance Central Online service so that we can enhance and personalize our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.

​

  • Advertising cookies and resettable device identifiers: These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you and for analytics and optimization purposes. These types of ads are called "interest-based advertising." Many of the advertising cookies associated with our service belong to our Service Providers. 

​

In connection with our use of these technologies, some of the websites and apps where we advertise, as well as advertising technology companies that we use to purchase, deliver, optimize, and/or measure our advertisements (collectively “Advertising Partners”), may receive limited information from us as part of our campaign targeting, measurement, and optimization (e.g., steps completed in sign-up and site visit or app open/install information).

Common uses of this type of information are to judge the effectiveness of and optimize ad campaigns, by allowing Advertising Partners to see when someone who saw an ad later signed up for our service.  Another common use is to make sure we do not serve ads trying to get individuals to sign up for the Dance Central Online service if they are already a Dance Central Online user.  

Dance Central Online uses contractual and technical measures designed to prevent Advertising Partners from accessing information regarding specific title selections you make, URLs you land on, or shows you have watched on our service. We do not share information about title selections or your shows you have watched on our service.  

​

​

 

How can I exercise choice regarding these technologies? 

​

  • To exercise choice regarding cookies: For more information about cookies set through our website, as well as other types of online tracking (including the collection of information by third parties about your online activities over time and across third-party web sites or online services for online interest based advertising), and to exercise choices regarding them, please email us on support@dancecentralonline.com . At this time, we do not respond to web browser "do not track" signals. 

​

  • To exercise choice regarding other technologies: There are a number of ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). For example, many popular browsers provide the ability to clear browser storage, commonly in the settings or preferences area; see your browser's help function or support area to learn more.

​

​

 

 

Last Updated: June 20, 2020

bottom of page